Posts filed under ‘endings’

Social media housekeeping during the holidays – LinkedIn, Twitter, Facebook

by Licensing, Merchandising & Brand Management group member (LinkedIn), Kat Shoa

Social media housekeeping during the holidays – LinkedIn, Twitter, Facebook

As everyone gears up (or down) for the holidays, this might be a good time to take a step back and perform some housekeeping on your social media activities. Just like other aspects of your business, your social media gets outdated, collects garbage, and needs to get refreshed. I’ll be writing a lot more about social media in the future, so come back and visit.

Social media handbook

If your employees are using any form of social media, it may be a good time to develop a “social media guidelines” handbook for them (especially true for LinkedIn, where work related activity is more pronounced). You need to ensure your company is not misrepresented and your employees keep your image consistent with your goals, but check with an attorney to make sure you’re not stepping over the line.

LinkedIn

This is where most business social networking/media occurs, and it has become the de facto networking site to search for information on companies and individuals. Whether you’re cleaning up or catching up, set some time aside to take care of the following:

Company profile. Have you developed new products or technologies? Have you entered new verticals? Have you acquired other companies? Make sure your company profile is up to date.

Personal profile update. Check your personal profile and make sure it still reflects how you’d like to be presented. Did you perform new activities that haven’t been included in your profile? It’s the end of the year. You can review your 2009 activities and update anything that’s worth mentioning.

Contacts. I know so many people who haven’t connected to all their contacts yet. Someone I recently met told me he has so many contacts, he went through all the names up to the letter L, and never finished it (!). Make sure all your contacts are connected to you on LinkedIn. This is a good time to send a “happy holidays” note along with a connection request. Never send a blank request without a note.

Recommendations requests. If you performed a great job with a client, a partner, or a vendor, before they forget about it, make sure to ask for a recommendation. This is another one where a nice “happy holiday” or “nice working with you in 2009” note will come in handy. Once you receive this recommendation, you can also use it on your website, corporate presentations, etc.

Groups. There are new groups being created every day. Go through your groups list and see if you still benefit from all of them. If you don’t, leave the less interesting ones and join newer or more interesting groups.

Applications. LinkedIn occasionally adds new useful applications without announcing them. Check the apps section of LinkedIn and make sure to use the ones that pique your interest.

Q&A ratings. If you asked any questions, go back and rate the responses.

Twitter

Most companies are still confused about Twitter and how to use it, but if you are a user, make sure you have an informative “background” on your profile with marketing info, contacts, “links” (you can’t really link on them) and pleasing background colors. You can google “twitter background” and find a lot of free or cheap background pages on the web.

Facebook

If your company has a Facebook page, you can use it for a last push for product promotions during the holidays. But also with your “happy holidays” note, make sure to ask your followers to recommend you to their friends to increase followers.

As I mentioned, I’ll be writing a lot more in the future about specifics of social media. If there are any specific topics you’d like me to write about, feel free to let me know in the “comments” section of this blog.

Permalink

Advertisements

2010/01/02 at 03:35 2 comments

My beloved Peter Parker has followed my beloved Kermit the Frog into the Vault…Fr

via Playthings:

Disney to Acquire Marvel Entertainment
Deal valued at $4 billion
— Playthings, 8/31/2009 8:22:00 AM
Burbank, CA & New York — The Walt Disney Company has agreed to acquire Marvel Entertainment, Inc. in a stock and cash transaction.

Under the terms of the agreement, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40 percent of the total merger consideration.

Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, president and chief executive officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said.

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s chief executive officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

The boards of directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.

2009/08/31 at 17:19 Leave a comment

how do you mourn the man who taught you to silence a gun with a potato?

oh no, you guys! mr. wizard died today. i’m so sad; he was awesome. he’s probably the reason i love science so much.

i do not want to hear from you kids who don’t remember when a cable box resembled a blender, except the buttons brought you to hbo, espn, cnn, a fuzzy porn channel and nickelodeon instead of puree, blend, mix and chop. the man used to do things in his kitchen set that were so awesome and fun. and when you made a rocket out of the cardboard roll inside of a paper towel roll and some baking soda and set it off in your kitchen, your mom couldn’t even really get mad because it was science.

i remember learning how to make so many fun and interesting things on that show. damn. he was like a mashup between captain kangaroo and macguyver- it doesn’t get better than that when you’re a kid.

RIP, Don Herbert.

2007/06/14 at 22:59 Leave a comment


Contributors

tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

posterity